Qatar, here is the new family

Qatar Tourism is launching a new global brand platform and international advertising campaign titled ‘Feel More in Qatar’, as the destination puts emotional connections and family-friendly activities and experiences at its heart. At the heart of the through-the-line campaign, which will be launched from the first half of December, is the new TVC, focused on a family experiencing a wide range of emotions during their stay in Qatar. TVC will be broadcast from the first half of December across global broadcasters and local TV stations in 60s and 30s formats.
The campaign will roll out in 16 countries and will also include extensive outdoor and online advertising across social platforms, including Facebook, Instagram and Snapchat, as well as digital platforms such as YouTube and the Google Display Network. The campaign will be further re-proposed through selected print advertisements. The renewed website of the brand, www.visitqatar.comwill allow users to access content available in nine languages: Arabic, Chinese, English, French, German, Italian, Russian, Spanish and Turkish.
“We invite people to visit and discover the heart and soul of Qatar, a country where visiting families feel more united, couples more connected, and where friends can have more fun. Our new global campaign evokes these emotions that we trust all travelers will experience as they explore Qatar’s fascinating heritage, natural beauty and range of experiences to choose from,” said Akbar Al Baker, President of Qatar Tourism and CEO of the Qatar Airways group.
‘Feel More in Qatar’ will see three engaging animated local characters introduce a family to the wide range of exciting experiences they can enjoy in Qatar, as well as the country’s renowned hospitality and warm welcome. The characters – Shaheen the falcon, Maha the Arabian oryx, and Lulu the hawksbill turtle – represent Qatar’s iconic wildlife and guide the family as they discover the heart and soul of Qatar, a destination that blends modernity cosmopolitan and breathtaking landscapes with Arab tradition and culture.
In addition, as part of the ‘Feel More in Qatar’ brand platform, the ‘No Football. No Worries’, whose protagonist will be the legendary Italian footballer Andrea Pirlo, grappling with the different adventures that Qatar has to offer. From sandboarding on the desert dunes of the Inner Sea to immersing in culture at the Museum of Islamic Art to kitesurfing at the country’s new Fuwairit Kite Beach resort, the campaign aims to show that Qatar’s offering doesn’t limited to football.
The ‘No Football. No Worries’ will launch with TVC, digital ads, PR and social media support through YouTube, Facebook, Instagram and Snapchat.
Following ‘Experience a World Beyond’, ‘Feel More in Qatar’ will drive the country’s tourism goal of welcoming more than six million visitors annually by 2030.

Qatar, here is the new family-friendly advertising campaign