The mignon bottles of Bellussi – By Giuseppe Casagrande

The Valdobbiadene winery, with the aim of embracing a wider target, welcomes the new 375 ml bottles: Blanc de Noir Brut and Prosecco Rosé

Enrico Martellozzo (Cantina Bellussi) supporter of the Fenice of Venice.

The Bellussi family is famous in Italy for an ancient vine training system typical of the Piave areas: the bellussera. It is not the only one in Italy, just think, for example, of the sapling vines of Sicily or Puglia, or of the Testucchio, a form of cultivation dating back to the Etruscans, still visible in Tuscany where the elm, maple or poplar trees hold up the lives, entwined like two lovers.
Today, for technical reasons, the practicality of managing a vineyard, rationalization of the systems, other more modern espalier techniques are preferred, with Guyot or spurred cordon systems: the Bellussera requires at least 400 hours of work per year, against 60/80 of a fully mechanized vineyard, and this already gives us an idea of ​​the passion of the winemakers who continue to use this training system.

In Veneto the bellussera has characterized the landscape of the vineyards along the Piave in particular.
A roof of vines which, depending on the season, took on ever-changing colours, architectures and scenography. If you look at it from above, a bellussera vineyard resembles a beehive, but all green.
If we look at it from above, a bellussera vineyard resembles a beehive, but green in color or one of those repeated designs like the texture of a fabric.
If, on the other hand, we go inside, we will enjoy its coolness like a pergola garden.


The vineyards of the Bellussi company in Valdobbiadene.

The bellussera system was born at the end of the 19th century thanks to the Bellussi brothers
The bellussera system was born thanks to the Bellussi brothers, from whom it obviously takes its name, at the end of the 19th century in the municipality of Tezze di Piave, in the province of Treviso.
The bellussera provides for a very large system, with rows of wooden poles about 3 or 4 meters high, which create an inter-row 6, 9 or 12 meters wide, the tops of the poles are then joined with iron wires, which cross each other forming a radial system (for this reason it is also called a ray system).
Each post supports four vines, which climb almost 3 meters off the ground.
Each pole supports 4 screws, raised about m. 2.50 from the ground, from each of which permanent cordons are formed which are made to develop inclined upwards and diagonally with respect to the inter-row.
It was conceived for the Raboso Piave which was to give production and the plant allowed to obtain a healthier and richer harvest, almost 25 tons.
The considerable height made it possible to keep the vegetation and production very far from the ground, limiting the damage due to spring frosts and reducing the effects of autumn fogs, which are more than negative, for a variety, such as the raboso, which is very late growing.
Even pruning had its advantages: small and numerous bunches, smaller grains and more concentrated and mature juice with a thicker and more colored skin, for which we have a selected wine, bringing together to the maximum degree the characteristics that make it a wine half cut.

blank

The Bellussi company of Valdobbiadene acquired in 1993 by the Martellozzo family
The cue to talk about bellussera it arose spontaneously when presenting the novelty of the Bellussi di Valdobbiadene winery acquired in 1993 by the Martellozzo family, or rather the innovative choice to focus on a format that could be defined as new or unusual for bubbles and sparkling wines: the 375 ml bottle. And so it was born for Prosecco and Demì sparkling wines.
The company offers two bottles on the market: the BellusSì Blanc de Noir Brut, a dry and fragrant brut sparkling wine obtained from a selection of Pinot Noir grapes, and the Prosecco DOC Rosè Brut, a rosé obtained from Glera and Pinot Noir grapes with citrus hints of pink grapefruit and notes of small red fruits. Both already bottled in 750 ml, one liter and 3 liter formats, they will also be distributed in the new 375 ml bottle.

Demì, available both for operators in the HO.Re.Ca sector and on the shelves of large-scale retail trade, was born from the winery’s desire to embrace a wider target and satisfy the needs of those consumers who demonstrate the desire to indulge in accessible luxury and to enjoy a quality wine without having to buy larger capacity bottles. Thanks to the captivating packaging and the versatility that distinguishes it, the 375 ml format remains an expression of the quality that characterizes the Bellussi labels. For example, Demì proves to be the ideal format for those couples who want to toast during a dinner, to accompany a business lunch or to indulge in a glass during an aperitif with friends.

The owner’s goal with the new format is the relaunch of the brand
The objective of the owner Enrico Martellozzo is the relaunch of the brand aiming together with his collaborators and agents to spread the products in Italy and abroad and maintaining the high quality standard repeatedly recognized by the most renowned experts in the sector.
«On a technical level, the investments have been considerable – says Enrico Martellozzo, who heads the company with his sons Francesca and Giovanni – in particular, we had to review the entire bottling line by adapting the machines in our possession.
«Furthermore, we had to create a completely new bottle starting from an ad hoc technical drawing to study the correct measurements and proportions: reducing the measurements of the pre-existing bottles was in fact not sufficient to give life to this new format».

Raise your glasses. Prosit!
Giuseppe Casagrande – g.casagrande@ladigetto.it

© Reproduction reserved

The mignon bottles of Bellussi – By Giuseppe Casagrande